Welcome to Novel Brands

DISCOVER WHAT’S NEW

EVOLVING

DIRECT RESPONSE

The principles of Direct Response are timeless, but the methods are always changing.

We leverage these evolving methods to craft innovative brands that meet the demands of today's consumer.

OUR PRODUCTS

Testimonials

KITCHEN SQUIRE

Kitchen Caddy

KITCHEN SQUIRE

Tired of a messy sink?

Sink caddy is the solution you've been waiting for! With its innovative 360 degree drainage spout, this caddy effortlessly directs excess water into the sink, keeping your kitchen clean and organized!

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Testimonials

POCKET VAC

Cordless Handheld Vacuum

POCKET VAC

Clean anytime, anywhere with the charge and go Pocket Vac!

This lightweight handheld vacuum with strong suction picks up dust, debris, and dirt from tight areas to larger surfaces.

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Testimonials

RED RELIEF

Warming Compression

RED RELIEF

Discover freedom with Red Relief!

Designed for dynamic support and unparalleled comfort. Our innovative EmBr-Flx technology ensures targeted warmth for enhanced recovery.

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Testimonials

DRAIN HERO

Strainer, Stopper & Basket

DRAIN HERO

The ultimate kitchen sink savior!

Our 3-in-1 design effortlessly catches food particles, prevents leaks, and stops stubborn clogs. Crafted from durable stainless steel, Drain Hero is dishwasher safe for easy cleaning.

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Testimonials

MIGHTY MESH

Steel Mesh Cloth

MIGHTY MESH

Experience the power of Metal Matrix Technology!

A metal-like fiber blend that combines strength and gentleness. Strong enough to remove stuck-on grime, yet gentle enough to clean delicate glass.

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